News channels have largely become a hub of entertainment nowadays. The content of news channels is no more NEWS. Tune into any news channel and you will find some masala news on who killed whom in a particular TV Serial or a review of the episodes of a particular. Instead of news you will find reality shows running during prime time. Serials like 'saas bahu aur sajish' (Star News), 'tadka' (IBN 7), 'Serial Jaisa Koi Nahi (IBN 7) have become extremely popular and much liked by the people.These occupy an important position in the FCP of the channels & play a major role in increasing the TRPs. The news channels are increasingly showing entertainment based content. The hype provided by these channels on the fights and brawls in the TV Shows or among celebrities somehow encourages the bad content. More vulgarity is poured by the News channels by showing that story repetitively than the actual serial. For instance the fights of Big Boss were got more attention after being highlighted in the news channels than they originally did in the show.
A rational person will be more interested in knowing about the situation of the economy rather than how much money Raj Kundra and Shilpa Shetty spent on their wedding. But one may find opposite attention being given to the two by the News Channels. With the rough content,foul language and meaningless story has somewhere dimnished the essence of meaningful 'journalism' .
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